There are both entry-level TVs and more high-tech ones with QLED and Dolby Vision.
In addition to collaborating with companies like TCL and Hisense, Roku revealed at CES that it would soon start producing its own Roku Televisions. The stores and online of Best Buy both sell those sets. The Roku streaming platform is used to power two different TV series: Roku Select, which comes in sizes ranging from 24 to 75 inches, and Roku Plus, which comes in sizes of 55, 65, and 75 inches.
Roku claims Select TVs will start at $149 (with a possible drop to $120 this summer) and the Plus models will start below $500. We’re still waiting for a complete pricing breakdown. That is consistent with comparable services provided by TCL and other partners. Chris Larson, vice president of retail strategy at Roku, stated at CES that the business aims to provide features partners don’t necessarily include, such as voice-enabled remotes and automatic brightness adjustment (on the Premiere sets).
Perhaps since there isn’t much to say about its Select TVs, Roku isn’t saying much about them. They will contain its normal voice remote in addition to HD and 4K models (because going 4K on extremely small Screens is unnecessary). They will also use edge dimming backlights, like most cheap Televisions, so you can anticipate patchy lighting and blacks that resemble gray. The Roku Plus sets are significantly more sophisticated; they will have QLED panels, local backlight dimming for improved contrast, and speakers compatible with 4K Dolby Vision and Dolby Atmos. Also, they will receive the voice remote from Roku.
It will be fascinating to see how those businesses react despite Roku’s assurances that it is not attempting to compete with its long-standing clients. By making voice remotes the norm, maybe TCL and other brands will do the same. The business also introduced a Roku OS upgrade that will support premium subscriptions on the device’s live channel guide and add local news.
