Sharp has long been a niche player in the American TV market, but that may soon change. The business, which still has its headquarters in Japan but is majority-owned by Chinese manufacturing behemoth Foxconn since 2016, has declared its intention to launch a 4K OLED TV with Roku in the United States in the spring of 2023. It might be the first chance for consumers to purchase a Roku TV with an OLED panel. The Aquos XLED, the company’s newest QLED TV powered by mini-LEDs, will also be unveiled.
For the time being, both TVs have few details. However, the business intends to market its OLED TV in 55- and 65-inch screen sizes, according to Sharp’s press statement. Both it and the company’s entry-level LCD TVs, which come in sizes of 50, 55, 65, and 75 inches, will be run by the Roku smart TV OS.
Days after Roku stated that it had developed a reference design for Roku-powered OLED TVs and that it wanted to begin manufacturing its own TVs, news of Sharp’s Roku OLED TV surfaced. Sharp has sold OLED-based models under the Aquos OLED brand in Japan and other places for a number of years, thus this is not the brand’s first OLED TV. Sharp may or may not also call its Aquos OLED version in the United States.
